Finding great bargains
Each year on the day after Thanksgiving, millions of bargain-hunting shoppers hit the streets to find deals. With bellies full of Turkeyand stuffing, they crowd into stores geared to make you spend money. Marketers have carefully orchestrated everything from the music to the paths and displays. To top it off, some stores employ persistent salespeople intent on opening your wallet at the register. For Black Friday, it’s game on for the retail industry. So, if you wish to navigate the maze, overcome the strategists, and score amazing deals this holiday season, then you need a plan.
Generally, I cannot wait for Black Friday. This year, the day left me disappointed in the deals offered. In addition, some stores opened entirely too early (Macy’s) and others opened too late (Nordstrom, Saks Fifth). At the end of the day, I walked away empty handed. Each store presented door-busters to jump start the spending; however, I found the best deals tumbled about thirty percent from what I consider an acceptable deal for the day.
Think of Black Friday as the kick off to a season of deals. For many items, you will discover even better prices as the year progresses. If you are shopping for yourself, you may consider waiting until after Christmas for the big New Years sales. Last year, I bought three cashmere sweaters at Macy’s for $29.99 each. In general, if you discover one for less than $50, you should grab it. Another great place to look is the Dillard’s Clearance Store (unadvertised so you have to hunt for it).
When bargain hunting, focus on a pre-set list or plan. Pay attention to advertisements you see through television, radio, print, and in stores for good deals. Go for the doorbusters or great sales only. When you arrive to the store, stay focused and try to avoid items with prices you can get without a sale. Also, check prices on your mobile browser using Google shopping. If you can purchase the same boots online for less, you can make a note and move on to other items.
Lastly, if you have to wrestle someone to the ground for a heavily discounted suit, forget it. No need to stress yourself and others over clothes! Besides, many fantastic sales await your discovery. And while we are on the subject of people, treat the store associates with class and dignity.