People do judge a book by its cover
Have you ever felt totally out of place simply because of your clothes? I know I have. In July of 2004, I married the woman of my dreams and headed to California for my honeymoon. We landed in San Francisco, rented a convertible, and drove down scenic coastal Highway One. Each night, we dined at the nicest restaurants we could find. What a fun time.
One evening in CarmelValley, we made our way to a popular lodge. A local shopkeeper in Carmel directed us to indulge in this best restaurant of the valley. I threw on my trusty five year old pleated tan khakis and dark blue polo and Lord knows what shoes. The collar of the polo undulated around my neck in odd angles with the right side puffed out and the left side smashed tight against my neck. To top it off, my white undershirt sat high and close to my chin while the dark polo opened up to direct all attention to the undershirt.
So, in we walked. The host gave us a once over and with a strained and somewhat forced courteous demeanor explained that I required a coat and tie. Our alternative, he conveyed, would be to eat in the courtyard. He assured us that both restaurants were served by the same kitchen and that we would enjoy the food. We thanked him and proceeded to the courtyard. As we sat at the lovely outdoor table, we watched people playing upper class lawn games. Others were strolling through the grass with sweaters over their shoulders tied in the front with the knot. You know the look. Occasionally, we noticed people checking us out. Needless to say, we felt a little out of place.
I guarantee that if I had worn a suit and tie, we would have enjoyed a warmer reception. The truth is that people judge you by your personal presentation. You can apply this truth to your advantage. If you wish for more attention from your customers or a better perceived image or perceived quality for your company, dress better.
If you don’t believe me, then conduct an experiment. Go to a moderately nice restaurant on a Friday night wearing jeans and a polo. Wait in the lobby for your table, enjoy your meal, and go home. While there, observe the service you receive and the people around you. The very next evening (Saturday night) wear a suit with tie and return to the same restaurant. For sure, you will notice a difference.
My point is this: dress well. If you want people to listen to you, dress well. If you want to sell more of anything, dress well. If you want your date to think better of you, dress well. After all, you never get a second chance to make a first impression; unless of course, your impression was so weak that they don’t remember you.
© Copyright 2012 Fashion for the average man.